Idea Center || PSA Corp, Promotional Ideas

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Why Promotional Products? Do they REALLY Work?? (YES, they REALLY DO!) For Best Results… Avoid these pitfalls… Why Promotional Products? Take a look around you. Look around your desk, in your purse, in your computer case, in your kitchen… they’re all around you. At some point in time, you were given a promotional product from a company looking to promote their products, services, or program. The promotional products industry has grown to a $19.4 billion industry…for good reason. Popularity in using promotional products by advertisers and program coordinators is due to their effectiveness in influencing or changing people’s behavior towards the organization, program, products or services being promoted. As an added bonus, this advertising medium is flexible, tangible, and long lasting. Promotional products are the ONLY medium that engages all five senses. Customers can see, hear, touch, taste, and even smell them. Promotional product uses: · Attract new customers · Increase repeat business · Inspire customer loyalty · Establish name recognition · Improve client relations · Reactivate old accounts · Support sales by dealers · Solidify corporate identity · Motivate sales staff · Commemorate special events · Build an image · Promote safety, teamwork and productivity · Stimulate trade show traffic · Announce sales · Cultivate goodwill in the community · Express appreciation · Get attention Back To Top
Do They REALLY Work?? (YES, they REALLY DO!) Let these stats sink in, and imagine what impact you will be making on your customers’ behaviors… 52% of people conduct business with a company after receiving a promotional product from them 53% say that their impression of a company is more positive after receiving a promotional product 76% recall the name advertised on the product 55% keep promotional items for more than a year!! 47% use them daily 91% of people keep a promotional product in their kitchen 74% keep them in their workspace 55% keep them in their bedroom Now that we know that including promotional products in your marketing plan is effective how do you decide what to purchase, and at what cost? Promotional products range in price from less than a dollar to hundreds of dollars each. There is practically no end to the list of different kinds of promotional products. Most people first think of the typical freebies…pens, mugs, key chains…but the list goes on and on to include walking sticks, eyeglass clips and power strips! You can spend hours and hours searching through thousands of options, at any price point, or you can contact any one of our account representatives who would be more than happy to do the legwork for you. Your target audience, timeframe, budget and strategy will be considered when choosing the right product to make your campaign a success. Back To Top
For Best Results… Mind shift – use of promotional products does not complement your campaign, it is a strategic component of your integrated marketing communications program. Don’t make them an afterthought – incorporate them in your budget-planning process. Remember, because of their long-lasting reach and recall, cost per impression is significantly less than traditional advertising. Choose products that represent your organization – for example, if you are promoting a high-tech company, choose products that are innovative and modern. Consider the reaction or call-to-action of your customer – Do you want them to use the product every day? Do you want them to share the product with others? Determine the product and imprint with your anticipated customer reaction in mind. TIMING is everything – Be sure to consider WHEN your customer will receive their promotional product. Do they have sufficient time to complete the call-to-action? Will they need your product/service in the same timeframe they are receiving your promotion? Back To Top
Avoid these pitfalls… Missing objectives – too many failed campaigns were lacking a clear objective. Rather than treating promotional products as mere “giveaways,” maximize your impact and make your budget stretch further by identifying your objectives and planning accordingly to utilize these highly targeted advertisements. Failure to implement a distribution plan – It’s not enough to think about how you will get your promotional product in peoples’ hands…the question is, how will you get them in the hands of actual qualified prospects? Rather than falling into the common rut of handing out thousands of “giveaways” to the masses (qualified and UN-qualified), try this option: conduct a mailing to your target audience PRIOR to the tradeshow. Let them know that you will be at the show, and tell them where to find you. When they stop by at the show, they are already past the “first impression,” and have a good sense of who you are. A larger proportion of booth visitors will be ready for the second step…hearing your presentation. A promotional product at THAT point is going to yield more ROI and complete the picture for that prospect…they received a preview in the mail, were educated of your products/services at the show, and now have something to remind them of your company after the show. Missing compelling graphic – Your graphic / logo should be recognized in an instance, without having to read any of the details. Just as you brand your company through other advertising mediums, promotional product imprints are NOT an exception. Subjective product choice – Too many marketers choose a promotional product that they “like.” Remain OBJECTIVE. Keep your campaign purpose and goals in mind when selecting product to ensure that your message is coming across. Doing it all yourself – This is our specialty…let us help guide you in the direction to ensure your campaign is a success. We will help you to stretch your message and dollars further…it’s what we do! Back To Top